Today I had 3 clients give me a call about growing their business and they were looking for the BIG secret (dammit I hate the way society has interpreted that book) about how to make successful partnerships. Here is my advice:
- Be human.
- Love people (even if you have to pretend a little. *caution you are only allowed to do this for a little bit. See below for more on this topic).
- Look up people (businesses) you think are cool.
- Reach out with an email, a phone call, or my favourite a letter (you know with stamps and everything). Don’t be afraid if they say no, what do you have to lose? You don’t know them now anyway? Just makes room in your schedule to meet with other way cooler people.
- Stop being so damn stiff.
- Read as much about their stories before you meet them as you can. It is time well spent learning fun facts. It is also usually seen as someone really doing their homework.
- Have a meeting at an ice cream parlour, a bar, over some wine, at an art gallery, take them on a hike (aka be different. Show them part of your world or get to know their world a bit). My favourite meetings have been on the canal with some hot chocolate and beaver tails. And no this not some crazy younger generation thing. Last year I met with someone who I did work with on the canal and he was 56 years old and willing to try anything. Remember life and work can be fun if we choose to make it so. I mean all you have to do is ask (what’s the fear, they say no). Throw out the invite or ask them for an invite to a fun spot they love. Most of the clients I know are thrilled to get their butts out of the office.
- Listen to their stories.
- Ask questions.
- Tell a little bit of your story.
- Decide whether or not you want to spend more time working on something, anything with them or if you want to jump ship. Then proceed to go or no.
- Go away and brainstorm some cool projects and then throw them their way, see if they are interested.
- If they seem like good people then nurture that relationship and you just might find yourself beginning to love people, your work, and yourself a bit more.
My strategy all along in life (and it only keeps getting more and more engrained) is that I work with people who I love, who make me laugh, who I have a good time with. You know the saying ‘life is too damn short….well just don’t hang out with people you don’t get along with.
Of course sometimes this can be easier said than done because to be able to know the people you get along with you normally have to know yourself a little bit. If you follow along on here you will have probably figured out I don’t think too many people really do know themselves all that well. In fact I think part of us gets lost everyday when we aren’t doing the things we love. So maybe that is step 1. figure out who the hell you are and what you like first. Really think about it. What are some of your hobbies? When are the happiest, like really really happy? What are you doing? Who are you with? Inside or outside? Crowded or small group? What is something you could talk about all day long without ever knowing the time?
Back to my point, find the people that make you smile and harness all their energy. I have found so much power in reaching out and listening to their stories every day. Good or bad listen to what they have to say and you will learn lots, about them and about yourself. Who knows you follow this sage (hardy-hard) advice and you might just find some new friends along the way to building an amazing business.
ps. The biggest fear I hear all the time about reaching out is “well what if they don’t like me?” Well that is fine. Isn’t it? I mean if they don’t like you then you get to move on. Remember be yourself. I mean if you try to be funny, outgoing, and edgy but really you like being reserved and pretty calm then what is the point of putting on the fake personality? If they don’t like who you genuinely are then working together would probably only be a huge pain anyway.
Now get outta here and go reach out to someone you think is cool (this isn’t high school anymore, even though sometimes it might feel like it, you can talk to anyone. The playground is HUGE).